Don’t get fooled by the supermarkets. They’re selling you meat from… See more

• Packaged to enhance their appearance.
• Labeled with marketing terms that sound premium but have no legal definition.
• Displayed under lighting that enhances the red color.
• Priced higher despite offering similar quality to less expensive cuts.

Consumers should read labels carefully instead of relying only on appearance.

5

Don’t Judge Freshness by Color Alone

When purchasing meat, consider several factors together:

• The expiration or “use by” date.
• Package integrity (no leaks or excessive liquid).
• A clean, mild smell.
• Firm texture.
• Proper refrigeration.

Vacuum-packed meat may look darker than expected but can still be perfectly fresh.

Conversely, meat that is unusually bright under store lighting is not necessarily newer.

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